MABIS DMI Healthcare Launches New Initiative to Support Dealer Partners

Waukegan, IL, October 2, 2009 – MABIS DMI Healthcare, a recognized healthcare leader servicing the acute, non-acute, professional, long-term care and home healthcare markets, today announced the launch of a bold initiative to provide unprecedented support to those who target home medical equipment markets with MABIS DMI Healthcare products. The Dealer Advantage Program combines a solutions-based approach to increase store awareness, traffic and sales with in-store promotional materials and outstanding benefits in order to deliver long-term value to the Durable Medical Equipment (DME) dealer customer base.

“The Dealer Advantage Program is an innovative approach to collaborating with loyal DME dealers to supply them with the materials they need to successfully compete in the durable medical equipment and home medical equipment market,” says Tony D’Antonio, Senior Vice President of Sales.

The Dealer Advantage Program is based on a three-tiered loyalty system that provides increasing levels of benefits to dealers based on their annual purchases of MABIS DMI Healthcare products. All members of the Dealer Advantage Program will reap the benefits such as merchandising solutions, a pass-through catalog, co-op advertising dollars, product training resources and on-line document library access. Qualifying members will also receive free marketing materials that will help educate consumers and drive store sales.

For example, MABIS DMI Healthcare has developed materials around “Awareness Months,” which focus on different, timely themes in health care, such as “Cold & Flu Awareness” during September, October and November. Qualifying members will receive free marketing materials that will help educate consumers and drive store sales.

“It has been harder and harder for DME dealers to make money due to reimbursement challenges in recent years, and many of them are trying to transition towards a more retail model featuring cash-and-carry products. Our product line is ideal for the retail model, and the new Dealer Advantage Program has been designed to provide dealers with the tools they need to be successful in building traffic, merchandising, and selling those products,” says Alan Yefsky, Senior Vice President & Chief Marketing Officer.

Each qualifying DME dealer is automatically enrolled by contacting Customer Service at 800.526.4753, emailing advantage@mabis.net or by visiting www.mabisdmi.com/advantage.

About MABIS DMI Healthcare, A Briggs Company
MABIS DMI Healthcare is a recognized leader servicing the acute, non-acute, professional, long-term care and home healthcare markets. Since 2004, MABIS DMI Healthcare has been part of the Briggs Medical Service Company family. For more than 60 years, Briggs has been a trusted partner to the healthcare community. Briggs serves more than 50,000 customers in the senior care, home care, acute care, physician, dealer, and retail markets. The company produces and distributes more than 10,000 products including durable and disposable medical supplies, proprietary medical forms and documentation systems, patient charting products, and education and reference materials.  For more information, visit www.mabisdmi.com or call 800.526.4753.